Monday, December 17, 2018

Recommended Reading: African Aid Recipients on Charity Adverstising recently published a story sharing findings from a survey of Africans, taken to determine Africans' own views on advertisements used in the West to solicit aid for Africa. The survey was supported in part by SAIH Norway (the Norwegian Students' and Academics' International Assistance Fund), a group that has done previous work to combat negative stereotypes in international charity work.

The individual comments by Africans on the ads - some ads showing positive depictions of Africa and Africans, and some showing depictions of problems - are well worth reading. They are also worth considering as American United Methodists decide how to carry out the various mission fundraising projects they do for their African partners.

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